Vinted is Europe’s largest online marketplace, and has over 80 million members globally. They asked us to develop a creator-led extension of their global New Eras Again campaign, showing that the platform is so much more than fashion.
Enter The Vinted Curators. 14 local ambassadors across four countries, representing the key Vinted categories of Electronics, Books, Home Decor and Collectables.
Representing each category is a hero ambassador, a prominent creator with an established audience, broader reach and a trusted voice in their specialist category.
Accompanying them are further niche ambassadors – creators who are deeply connected to their communities and regarded as experts in their respective fields.
To announce the campaign, a hero sizzle set the stage: a short, vibe-led video that introduced our ambassadors, their eras, and the categories they represent.
Then every month we roll out another scroll-stopping sizzle, setting the tone for that’s month’s category. Each edit blends quick cuts and eye-catching visuals as creators announce their category and how the Vinted platform works for them and their eras.
First up was Electronics, which you can see below, and was followed up with content by ambassadors Maria (@spicynutz) from Warsaw, Poland and Oskar (@dieseroskar) from Cologne, Germany.
And then we said hello to our literary guides – who showed how buying and selling books on Vinted can inspire you in everything from baking to poetry to adventure. Because books shape how we see the world – connecting us to the past, sparking new ideas, and helping us dream a little bigger.