This battle for cultural relevance is not just about being noticed— it’s about building a sustained, consistent, and confident connection with what matters to people, culture, and the outside world. We call this Cultural Endurance.
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Cannes Lions 2024 felt like a turning point. Not just because of the lively debates and the jaw-dropping creativity on display, but because it feels like the industry is standing at a crossroads. Let’s dive into five takeaways that will drive cultural relevance for years to come.
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Smarts opened the doors to its London office to welcome Alexandra Shulman, former Editor-in-Chief of British Vogue, and Dean George, Founder and Creative Director of Gauchoworld for an open discussion on how brands can build ‘cultural endurance’.
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We’re thrilled to have been named the 4th largest consumer agency, 8th largest Public Sector Agency and 30th largest agency in the UK overall by industry bible PR Week.
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