Probably. Is it at risk of becoming yet another meaningless buzzword? Not if used in the right way, says Colin Corbridge, Group Head of Creative & Strategy.
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Creator marketing has doubled in size since 2019. Yep, that’s right… doubled.
The industry is now valued globally at a whopping $24 billion as of this year. Each year since experts, marketers and even influencers themselves have questioned whether - and when - this bubble could burst.
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Will Holloway - Creative Director: A question I get asked quite frequently as a Creative leader is whether creativity can be learnt and whether there is such a thing as a ‘creative person’?
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To mark a year since opening our Amsterdam base and to explore the power of Cultural Endurance, Smarts hosted a thought-provoking panel discussion, followed by a summer lunch at one of the city's most popular restaurants.
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