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We fostered a sense of unity and recognition by hosting ‘Shake Around the World’, a social campaign for peer nominations, alongside ‘Industry Insiders’ videos for shared laughs and learning. Our efforts culminated in both local ‘Meet in’ events in 35 cities and a global virtual ‘Happy Hour’.

A highlight was the Happy Hour pub quiz, led by famed mixologist Julie Reiner, in partnership with Diageo’s Global Brand Ambassadors.

Exclusive World Bartender Day merchandise, both digital and physical, was created and shared, adding tangible value to the celebration and to gift to the community.

This World Bartender Day initiative showcases cultural endurance, saluting the timeless skill of bartenders and ensuring their stories resonate with those in the beverage industry.