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This approach transformed Zalando’s collaboration with seven designer brands into a powerful advocacy for change, championing the collection as a means for everyone to express themselves fully.

Zalando partnered with seven designer brands—Filling Pieces, Rejina Pyo, Holzweiler, MISBHV, Elleme, GCDS, and Eckhaus Latta—to craft a collection that’s as inclusive as it is stylish.

We showcased real Berliner stories through a casting agency collaboration, revealing the deep impact of limited shoe sizes and enriching the diversity narrative.

“Footnotes,” given to visitors, mirrored the unsung significance of inclusivity in fashion, sharing personal journeys towards a broader fashion horizon.