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We onboarded dad-of-three Greg Rutherford and his wife Susie Verrill to host a film screening in London, encouraging families to banish the ‘crumbarrassment’ with the Bosch Unlimited 7.

We organised multiple radio interviews so Greg could share his personal stories of a crumb-filled family life – making sure the Unlimited 7’s key proof points were weaved into his relatable everyday scenarios.

Finally, we engaged all our Bosch Ambassador partners to create super-messy, over-the-top carnage – showcasing how the vacuum held up in the crumbliest of messes.