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ASICS
Setting the pace

How can ASICS land repeat engagement with an ever-growing online running community? ASICS was seen as a serious athletic brand, so we needed to pivot it towards the vibrant lifestyle and fashion markets through effective social media. We worked with four running enthusiasts to create everything from TikTok style content to traditional social ads. 

Our Role

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  • 3,000 sales in a day

Awards

Our Creator Hub, championed the brand’s Colour Injection Collection – transforming a paid social brief into a fully-fledged creator programme that included everything from discovery and planning to strategy and creative. 

We delivered an award-winning ad campaign on TikTok resulting in almost 3,000 sales in a single day, 2.9 million impressions and 16,000 clicks. 

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