With our help, FSA launched a catchy 15-second film shared across social media and through local media partnerships, designed to grab attention where it counts.
We tapped into TikTok and Instagram influencers, creating a ripple of authentic conversations and peer engagement, making the message relatable and widespread.
The result? A reach of 3.8 million, smashing our targets at 60% less cost. Our campaign turned allergy awareness from niche to necessary, showcasing our knack for meaningful, impactful and long-standing communication.
“Getting young people to talk to each other and food businesses is vital – and can help save lives. We were absolutely thrilled with the results.”
Catherine Clarke, Head of Marketing, FSA