Our Talent Partnerships team engaged Harry Clark and Mollie Pearce from The Traitors to serve up a fiendish double bluff. ‘Air Fryer or Air Liar’ put their cooking skills to the ultimate taste test, as they challenged unsuspecting dinner guests to try to guess which of the dishes served was made in the air fryer.
A day full of the duo’s favourite foods and mischievous acts was shared on Bosch Home UK’s Instagram page, whilst our media team’s accompanying story – in which research found that one in three Brits admit they lie at dinner parties – earned almost 100 pieces of press coverage, including national hits in The Mirror, Daily Star and The Express.
Meanwhile, our Creator Hub team worked with Sam Cornforth, the comedia and video creator, to serve up a hilarious POV of a ‘Default British Dad’ getting his hands on a Bosch Series 6 AirFryer. Dad gave the gadget his full approval – and the resulting film achieved more than 200,000 views, more than 8,000 likes, 2,000+ shares and almost 500 comments in the first few days alone. That’s a total engagement of more than 10,000 – smashing industry standards.