Knowing that England’s Lionesses would have the nation’s blood pressure soaring during Euro 2025 (though none of us could have predicted just how nail-biting they made it for us!), we helped promote free, walk-in blood pressure checks at Asda Pharmacies, with no appointment necessary.
We launched the initiative with former England goalkeeper Carly Telford, who visited a local Asda Pharmacy for her own blood pressure check. We then kept the story going throughout the tournament, securing national coverage in The Mirror, The Star, Express, Metro and across 100+ regional titles!
The results were amazing. Asda saw a 19% uplift week-on-week in customers visiting an Asda Pharmacy for a blood pressure check the week our activity first went live – and continued to see a 14% uplift as the tournament progressed.
And of those tested, approximately 1000 patients over 40 years old had undiagnosed high blood pressure – 42 of which had blood pressure sufficiently high enough to warrant immediate referral to urgent care for further investigation.
With the summer over, Autumn then brought its own health challenges and, yes, the dreaded man flu! Through a survey showing that man flu does exist, we generated lots of key press coverage, and supported it with a partnership with former England and Liverpool footballer Neil ‘Razor’ Ruddock.
Ruddock helped announce that Asda – as part of its 60th birthday celebrations – would lower the price of its flu jab service from £14.97 to just 60p for the first 6,000 customers.
Our flu jab campaign generated 95 pieces of coverage, including 20 national hits and 5 broadcast hits. The result? Asda administered more flu jabs than ever – with over 26,000 visitors during our campaign.