Our first work with Eli leveraged his status as both a two-time champion quarterback and committed New York Times Games puzzle, challenging him to tackle the New York version of Connections: Sports Edition.
Manning brought authentic credibility to the campaign, with his participation creating engaging social media content for The Athletic (The New York Times’ sports arm) and elevating the campaign beyond a simple product launch into a legitimate test of football fandom.
Our Talent & Partnerships teams handled all elements of talent management – from casting to contracting, and all pre and post-production approvals.
But we didn’t stop there. Our next activity also encompassed the wider Manning family, by giving Eli is his biggest dilemma yet: choosing who makes it into his New York Times Family Subscription.
The subscription allows up to four members individual access to the full suite of New York Times products, so Eli is met with a charm offensive from his mother, Olivia, father, Archie, and eldest brother, Cooper, who each want a piece of the action.
Working in collaboration with MSQ Sport + Entertainment, we handled talent casting, advised on the final selection of talent, and managed the negotiation and contracting process.
We also took care of pre-production talent logistics and on-set management, as well as facilitating approvals and scheduling press interviews with the whole family.
