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The Met Office
Is the game we love at risk?

How does The Met Office raise real awareness of how climate change impacts our daily lives when the science often doesn’t translate? Aside from talking about the weather, we Brits obsess over football, with over 2 million of us playing at least twice a month. We created a campaign highlighting how the game we love is at risk due to climate change-induced flooding.

Our Role

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We created a short film starring actor Richard Clements to highlight the problems faced by grassroots football. 

With 39% of our target audience more likely to engage with social media, we focussed our communications on Instagram and TikTok.

To amplify our campaign and add real authenticity – we worked with influencer and ex-professional footballer Samantha Miller. 

Explore more of our work

Zalando

Johnnie Walker

Snow Patrol

Chessington World of Adventures

ASICS

Bosch

Openreach

Zalando

Food Standards Agency

Diageo Bar Academy

Diageo Scotch