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Johnnie Walker
Keep Walking – a new chapter

How could Johnnie Walker make ‘Keep Walking’ – its iconic tagline rooted in progression and positivity – meaningful to a new wave of consumers? For a generation that believes actions speak louder than words, the brand needed to imbue Keep Walking with real action. We launched a global campaign that told the stories of five changemakers who pushed for progress in their communities and gave 50+ local markets guidance to drive action in theirs.

Our role

  • Media Relations
  • Media Partnerships
  • Relationship Management
  • Video Production
  • Content Strategy
  • Copywriting
  • Measurement & Reporting

From the refined elegance of a New York ballet studio to the unmistakable energy of a Berlin nightclub, we set out to capture extraordinary tales of progress.

We housed all content in a digital hub together with stories from local Johnnie Walker markets.

We launched the campaign internally and externally – ensuring the messaging was shared consistently around the world.

Watch more: Smarts x Johnnie Walker

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