We stirred up Surrey with playful ‘Sorry Surrey’ open letters in the press, apologising for the screams from the rollercoaster’s thrill-seekers. It was cheeky, it was fun, and it got everyone talking.
We sparked excitement by scattering ‘break glass’ boxes countywide, each holding ear defenders and a ticket to the thrilling Mandrill Mayhem, adding an interactive twist to our fun-filled campaign.
Our creative efforts exploded across print, TV, and radio, securing 120 national features, over 180 local stories, and 12 broadcast hits.
The campaign didn’t just hit the mark—it soared, turning Mandrill Mayhem into a sensation and a must-visit destination for families and thrill-seekers alike.
