Vodka had gone out of style. So our friends at Cîroc asked us to help them make it cool again by bringing their fashion collaboration with Moschino to life.
We revealed the partnership at Milan Fashion Week, with a limited-edition bottle design and menu inspired by fashion influencers. Then we rolled out a series of parties and events in some of the hottest destination on the planet, from Ibiza to Brazil. The result? 3,000 articles across 55 countries. And GQ claiming that the collaboration ‘just blew our minds’.