Bushmills Irish Whiskey
Generations of Craft

We celebrated the character and craft of Bushmills by partnering with iconic acoustic guitar makers Lowden to create a limited-edition range of guitars made of ancient bog oak and Bushmills’ wooden barrels.

The collaboration reached 407 million people across 40 countries, thanks to 1,148 pieces of coverage in national, lifestyle and music press, plus a stunning bank of content hosted on Bushmills’ social channels.