We worked with senior stakeholders to better understand Zalando’s existing and desired communications landscape.
Our insight led to our launch of Dare – a dynamic concept that celebrated an entrepreneurial spirit – one of Zalando’s core behaviours.
Dare championed three pillars: Innovation & Creativity (to spark experimentation and learning), Employee Engagement & Ownership (to elevate a sense of empowerment), and Strategic Growth (to enhance adaptability in a fast-paced market).
The result?
Redefined internal communications that are aligned to the company’s ambitious goals of creating a future where every employee feels connected, inspired and ready to innovate.
