News & Views

We're back in the UK for the next Make a Mark pick - and an England rugby player turned Traitor hunter who shot to fame through honesty and resilience... Read more

For today's 2025 Make a Mark honouree, our Brand Futures Director, Nat Moores, picks the singer behind the divorce album to end all divorce albums... Read more

Our Talent & Partnerships expert Sheila Hozhabri picks 'a beacon of good vibes' as her first selection of a celebrity who Made a Mark in 2025... Read more

Greg Jones' latest column for PR Week looks at one of the key skills that the broader PR industry needs to evolve to help clients achieve growth in 2026... Read more

It's time for the first pick from our Creator Director, Laura Smith, of who Made a Mark in culture in 2025. Get ready for some data-inspired fashion... Read more

With the second selection of brands who Made a Mark in culture in 2025, Nat Moores selects Amelia Christie-Miller and her Bold Bean Co... Read more

In the first of a brand new series, our experts pick out the brands, people and moments that made a mark in culture in 2025. Read more

From fashion powerhouses to emerging kitchen favourites to the divorce album to end all divorce albums, our experts pick those who Made a Mark in 2025... Read more

From Angry Ginge to an angry Barmy Army, our European CEO speaks to PR Week on who he thinks had their reputations enhanced and stunted last week... Read more

From washing machine jingles to getting lost in New York, our Brand Futures Director, Jess MacIntyre, shares her career highs, lows and learnings... Read more

From fondue forks to French festivities, we've recently been helping Asda mark special occasions in increasingly inventive ways... Read more

As brands look to refine their GEO strategies in a bold new LLM world, Nat Moores, picks out some key themes all marketers need to keep in mind... Read more

Why change a good thing? We helped coordinate the rollout of Smirnoff's latest global campaign, securing standout coverage across drinks and marketing trade... Read more

Our Talent & Partnerships team has enlisted the Mannings to showcase the New York Times' Family Subscription. But which members make the cut? Read more

We supported Zalando on the global comms to announce its new five-year partnership with the German Men's, Women's and Youth national teams... Read more

Smarts Scotland's Emma Falvey picks out 10 learnings every marketer needs to consider from a 'Challenging' Marketing Society Changemakers Conference... Read more

Our Global Director of Social Media takes this month's 5 Questions hot seat to discuss brutal honesty, restaurant guides, and abseiling down Scottish castles... Read more

As part of The Marketing Society's 'Leadership at Speed Challenge', Smarts Scotland's Emma Falvey reveals how to find grace when managing crises at pace... Read more

A warm welcome to Hugh Thomas, who joins our Smarts London office following a host of new business wins... Read more

We've been helping Asda offer busy parents new ways to keep the kids both fuelled and entertained as spooky season approaches... Read more

Meet the Vinted Curators - a team of experts helping Vinted show that its second-hand offer is so much more than fashion... Read more

Nat Moores assessed the Cultural Endurance of some of the UK's best-known brands at MediaCat Live - watch her talk here... Read more

What makes a truly culturally enduring partnership? Kelly Maguire celebrates the latest Johnnie Walker campaign... Read more

The third and final Click. event of the year for Booking.com has wrapped and the Smarts team were on hand to ensure a truly groundbreaking end. Read more