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News & Views

Here you’ll find what we’re into and what we’re up to.
Enjoy the read and thanks for stopping by.

Smarts Queer Stories

Queer Stories: Zander Murray on LGBT+ in Sport

Join us for an inspiring conversation as Zander Murray, the first openly gay footballer in Scotland's senior leagues, discusses his journey of coming out, representation in sports, and working with brands ethically. A must-watch for LGBT+ History Month. Read more
Cultural Indurance

Reimagining internal comms in 2025 to power Cultural Endurance 

There’s nothing more powerful than someone sharing their personal connection to a brand – and even a small group of engaged employees can amplify a message in ways that no campaign ever could. But it has to feel real; creating conversations people want to join and moments they’ll never forget. Read more
Troye Sivan sitting at media table with microphones from news outlets in front.

Chief Vibes Officer*? It’s a Smirnoff thing 

When Smirnoff needed to inject fresh cultural energy into their 'We Do We' campaign, they appointed global pop sensation Troye Sivan as Chief Vibes Officer – a move that would become the brand's biggest launch in recent history. Read more
Jess Macintyre & Natalie Moores

Moves that matter

We’re just halfway through January and yet here we are with a brand new creative duo. Introducing Jess Macintyre and Natalie Moores who join us this week as Brand Futures Directors – new roles dedicated to driving forward our innovation agenda. Read more

Serving Up the First Smarts Supper 

We believe the best conversations – and the most memorable connections – happen when people come together around a table. That’s why we created Smarts Supper, a series of intimate dinners that bring together collaborators who share our passion for creativity, culture, and community. Read more

Cultural Endurance for Impact

Cultural icons as brand personalities? Mike DaRe unpacks Cultural Endurance for Impact at The Marketing Society New York's Changemaker Conference followed by a Q&A with Eleanor Lloyd Malcom of Freemavens. Read more

New faces. New growth ambitions.

Meet the powerhouse duo steering Smarts' ambitious global growth strategy: with over 35 years of combined experience leading campaigns for McDonald's, Nike, Diageo and more, Katie Bannon and Ruth Sutherland are the newest forces behind our rapid rise to become one of the UK's top consumer agencies. Read more
Group of people, some sitting, some standing. Text over the image reads "Smarts AllTogether. Celebrating our differences all together."

Smarts AllTogether: National Inclusion Week

How can agencies shape culture if their teams don’t represent the people creating it? We know how important it is for everyone to feel included. That’s why we've launched Smarts AllTogether — our DE&I group dedicated to creating a workplace where everyone can bring their whole selves to work.   Read more

Why creator marketing is showing no signs of slowing down 

Creator marketing has doubled in size since 2019. Yep, that’s right… doubled.   The industry is now valued globally at a whopping $24 billion as of this year. Each year since experts, marketers and even influencers themselves have questioned whether - and when - this bubble could burst. Read more

Creative Curiosity!

Will Holloway - Creative Director: A question I get asked quite frequently as a Creative leader is whether creativity can be learnt and whether there is such a thing as a ‘creative person’? Read more

Making a mark in Amsterdam 

To mark a year since opening our Amsterdam base and to explore the power of Cultural Endurance, Smarts hosted a thought-provoking panel discussion, followed by a summer lunch at one of the city's most popular restaurants. Read more
Sign outside saying "Cannes Lions"

Five timeless takeaways from Cannes Lions

Cannes Lions 2024 felt like a turning point. Not just because of the lively debates and the jaw-dropping creativity on display, but because it feels like the industry is standing at a crossroads. Let’s dive into five takeaways that will drive cultural relevance for years to come. Read more

Smarts named UK top agency

We’re thrilled to have been named the 4th largest consumer agency, 8th largest Public Sector Agency and 30th largest agency in the UK overall by industry bible PR Week. Read more