News & Views

As brands look to refine their GEO strategies in a bold new LLM world, Nat Moores, picks out some key themes all marketers need to keep in mind... Read more

Why change a good thing? We helped coordinate the rollout of Smirnoff's latest global campaign, securing standout coverage across drinks and marketing trade... Read more

Our Talent & Partnerships team has enlisted the Mannings to showcase the New York Times' Family Subscription. But which members make the cut? Read more

We supported Zalando on the global comms to announce its new five-year partnership with the German Men's, Women's and Youth national teams... Read more

Smarts Scotland's Emma Falvey picks out 10 learnings every marketer needs to consider from a 'Challenging' Marketing Society Changemakers Conference... Read more

Our Global Director of Social Media takes this month's 5 Questions hot seat to discuss brutal honesty, restaurant guides, and abseiling down Scottish castles... Read more

As part of The Marketing Society's 'Leadership at Speed Challenge', Smarts Scotland's Emma Falvey reveals how to find grace when managing crises at pace... Read more

A warm welcome to Hugh Thomas, who joins our Smarts London office following a host of new business wins... Read more

We've been helping Asda offer busy parents new ways to keep the kids both fuelled and entertained as spooky season approaches... Read more

Meet the Vinted Curators - a team of experts helping Vinted show that its second-hand offer is so much more than fashion... Read more

Nat Moores assessed the Cultural Endurance of some of the UK's best-known brands at MediaCat Live - watch her talk here... Read more

What makes a truly culturally enduring partnership? Kelly Maguire celebrates the latest Johnnie Walker campaign... Read more

The third and final Click. event of the year for Booking.com has wrapped and the Smarts team were on hand to ensure a truly groundbreaking end. Read more

We're delighted to have been appointed by Vinted to extend its 'New Eras Again' campaign through 'Vinted Curators' PR and Social activity... Read more

From lost pitch decks to Jammie Dodgers, it's time for Greg Jones to take the hot seat and discuss his career highs and lows as part of our 5 Questions series... Read more

We cast transportation influencer Chris Kuna to help Mack Trucks showcase its commitment to comfort during Trucker Appreciation Week... Read more

How can you ensure you ace that upcoming job interview? PR Week asked our Brand Futures Director, Nat Moores, for her top tip. Read more

We've been delighted to work with Smirnoff across planning and global comms to give fans a glimpse into a day in the life of its Chief Vibes OFFIcer... Read more

Our Media Director Guy Marturano speaks to PR Week about how journalism cuts are changing the day-to-day work of communications professionals... Read more

PR Week's new series on how to launch and grow a PR agency saw our founder Pippa Arlow discuss the importance of 'knowing your why'... Read more

Two-time champion quarterback Eli Manning was the perfect choice to showcase The Athletic's new Connections: Sports Edition puzzles... Read more

Our Internal Comms Director was in the PR Week hot seat this week as they asked what steps someone should take if they wanted to embrace a PR specialism... Read more

Our Smarts US President talks NASCAR naming rights, moving with conviction and the genius of Dr. Rick... Read more

We were thrilled to help announce a scintillating partnership as Johnnie Walker commits to a new era of music... Read more