News & Views

Why are some celebrities attracting so many brand deals - and could that be a problem? Little Black Book asked our very own Ben Shaw for his thoughts... Read more

2016 is the year on everyone's lips right now - so as the trend continues on social, PR Week finds out why the year was such a notable one for Smarts... Read more

A new report shows that clients want trusted partners - but are agencies giving them a reason to be one? Greg Jones shares his thoughts with LBB... Read more

Our Media Director recalls unexpected stunts with Elton John, dramatic cheese-based accidents and some early advice that continues to inspire him... Read more

PR Week has revealed the agencies sitting atop its annual New Business Rankings, and Smarts has secured 3rd spot for 2025... Read more

She's done the doom-scrolling so you don't have to - now Nat Moores assesses what the major themes of this year's barrage of Trend Reports mean for you... Read more

Just what lies ahead for comms in 2026? Our European CEO, Greg Jones, joins PR Week's 'Beyond the Noise' podcast to discuss all the key themes... Read more

We're delighted to announce the arrival of Ben Shaw, former Chief Strategy Officer of MullenLowe UK, as our new Group Head of Strategy... Read more

What will the PR industry look like in 2026? PR Week gave Smarts' European CEO, Greg Jones, 26 words exactly to offer his predictions... Read more

The final pick in our 2025 Make a Mark in 2025se Read more

Richard E. Grant proved in 2025 that viral fame doesn't just belong to Gen Z - and that earns him a place in Jess MacIntyre's Make a Mark list... Read more

Mark the end of a chaotic year with the ultimate 2025 personality quiz, exploring which cultural moment sums you up best... Read more

Our Talent expert Sheila Hozhabri looks at how Sabrina Carpenter made her mark in 2025, through authenticity, empowerment and winning big at the GRAMMYS... Read more

Ms. Rachel is defining a new hybrid of gentle pedagogy and hyper-engaging performance - and for that, she's Laura Smith's next Make A Mark selection... Read more

We're back in the UK for the next Make a Mark pick - and an England rugby player turned Traitor hunter who shot to fame through honesty and resilience... Read more

For today's 2025 Make a Mark honouree, our Brand Futures Director, Nat Moores, picks the singer behind the divorce album to end all divorce albums... Read more

Our Talent & Partnerships expert Sheila Hozhabri picks 'a beacon of good vibes' as her first selection of a celebrity who Made a Mark in 2025... Read more

Greg Jones' latest column for PR Week looks at one of the key skills that the broader PR industry needs to evolve to help clients achieve growth in 2026... Read more

It's time for the first pick from our Creator Director, Laura Smith, of who Made a Mark in culture in 2025. Get ready for some data-inspired fashion... Read more

With the second selection of brands who Made a Mark in culture in 2025, Nat Moores selects Amelia Christie-Miller and her Bold Bean Co... Read more

In the first of a brand new series, our experts pick out the brands, people and moments that made a mark in culture in 2025. Read more

From fashion powerhouses to emerging kitchen favourites to the divorce album to end all divorce albums, our experts pick those who Made a Mark in 2025... Read more

From Angry Ginge to an angry Barmy Army, our European CEO speaks to PR Week on who he thinks had their reputations enhanced and stunted last week... Read more

From washing machine jingles to getting lost in New York, our Brand Futures Director, Jess MacIntyre, shares her career highs, lows and learnings... Read more