News & Views

Ready for This? There’s No Denying Audio Anchors Are Having a Moment Right Now

Our Brand Futures Director Nat Moores looks at how Jet2holidays' persistence with an Audio Anchor gave it an unlikely summer festival hit... Read more

17 July 2025

PR Week’s Creative Pick of the Week is… Lasagna!

What happens when you pay homage to Liam Gallagher with a two-foot lasagna? PR Week accolades! Read more

17 July 2025

Meet me at the Mascot Stage?

After the success of the Creator Stage at last week's MAD//Fest, our Brand Futures Director Nat Moores considers what will be the hottest tickets at next year's ad festival line-up... Read more

10 July 2025

Culture without corridors

Our Internal Comms Director chats to Bite to discuss how internal comms can thrive in a hybrid world. Read more

9 July 2025

Greg Jones talks to PR Week on the need for better client counsel

Agencies need to provide clients with brilliant ideas, but they must also become trusted confidants too, our European CEO Greg Jones writes in PR Week. Read more

7 July 2025

How you can ensure that your culture lives in your leader

Our Internal Communications Director Jo Singleton discusses the impact that leaders have on internal culture - and how businesses can make that work for them... Read more

2 July 2025

Helping a new timepiece spark a new conversation

Media such as Shortlist and T3 and cultural icons like Don Letts joined us for a very special launch of a very special new watch brand... Read more

1 July 2025

How we helped Johnnie Walker open the Vault

Introducing the Johnnie Walker Vault, an exclusive, immersive experience and the dawn of a new era in the art of blending. Read more

30 June 2025

Smarts announces 17 promotions as recognition for recent success

A run of key wins and standout work has allowed us to recognise some of the immense talent here at Smarts... Read more

27 June 2025

Celebrating a sensational Smirnoff Summer

From big global campaign rollouts to Troye Sivan festival appearances, June was a huge month for Smirnoff... Read more

26 June 2025

Discovering the craft of personalisation

It's time for a new frontier in brand experiences. Here's what we learned from a very special Diageo experiment... Read more

25 June 2025

Smarts to help Emerald Park celebrate a decade of thrills

The legendary Cú Chulainn Coaster is ten, and we're delighted to be on board to share the news! Read more

20 June 2025

Get on-demand access to The Secrets to Inside-Out Thinking

Discover fresh ideas for best-in-class internal comms via our latest webinar here! Read more

19 June 2025

Zalando reveals what’s next in the beauty game

Introducing the 2025 Beauty in Brief report, Zalando’s data-driven insight paper looking at 8 core trends changing the face of beauty. Read more

6 June 2025

Bringing style and speed to Tommy Hilfiger

We’ve been proud to partner with the amazing team at Tommy Hilfiger to announce its partnership with Cadillac Formula 1. Read more

6 June 2025

The Secrets to Inside-Out Thinking: Meet the Speakers

Find out more about the panel of experts joining us for our Internal Comms webinar next week, with brilliant thinkers from the likes of Zalando and Bupa. Read more

5 June 2025

Asda names Smarts as its new consumer PR agency!

A landmark win for the group as the UK's 3rd largest supermarket appoints Smarts London to handle its consumer PR! Read more

4 June 2025

How we helped Balcones raise a glass at The Other Art Fair Brooklyn 

From intimate pairing dinners to tasting sessions in subway cars, here’s how we helped Balcones show up at The Other Art Fair Brooklyn… Read more

2 June 2025

Join us to discuss the secrets to brilliant internal comms

Introducing a new webinar from Ingage, where experts who have been there and done it for the likes of Diageo and Zalando will reveal how your people can become your superpower. Read more

22 May 2025

Is your brand ready for some Inside-Out Thinking? 

Introducing The Book of Inside-Out Thinking, a new journal from our Internal Comms experts Ingage to help your people become your superpower. Read more

20 May 2025

Smarts wins brief to launch new premium watch brand Split Watches

We’ve been appointed to deliver ongoing PR and Influencer support for Split, as the brand brings a modern take to shake up the premium watch industry. Read more

19 May 2025

People’s Postcode Lottery appoints Smarts for PR, Social and Influencer work

We’re delighted to have won People’s Postcode Lottery’s retained business, working with the charity lottery operator on earned, social and influencer activity. Read more

12 May 2025

Ocean with David Attenborough is pure mastery in sustainability comms

Our Brand Futures Director Nat Moores looks at how a new jaw-dropping documentary evolves from science to strategy to storytelling in a way all marketers can learn from Read more

9 May 2025

PR Week names Smarts as a 2025 Top 5 Consumer PR agency

PR Week has released its Top 150 agencies list and we're delighted to be named as one of the UK's Top 5 Consumer PR agencies Read more

8 May 2025