Introducing a new webinar from Ingage, where experts who have been there and done it for the likes of Diageo and Zalando will reveal how your people can become your superpower.
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Introducing The Book of Inside-Out Thinking, a new journal from our Internal Comms experts Ingage to help your people become your superpower.
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We’ve been appointed to deliver ongoing PR and Influencer support for Split, as the brand brings a modern take to shake up the premium watch industry.
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We’re delighted to have won People’s Postcode Lottery’s retained business, working with the charity lottery operator on earned, social and influencer activity.
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Our Brand Futures Director Nat Moores looks at how a new jaw-dropping documentary evolves from science to strategy to storytelling in a way all marketers can learn from
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The Super Bowl: a multi-million gamble for 30 seconds of borrowed attention. It’s the ultimate marketing showdown, where brands go head-to-head in the fight for cultural relevance.
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Join us for an inspiring conversation as Zander Murray, the first openly gay footballer in Scotland's senior leagues, discusses his journey of coming out, representation in sports, and working with brands ethically. A must-watch for LGBT+ History Month.
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There’s nothing more powerful than someone sharing their personal connection to a brand – and even a small group of engaged employees can amplify a message in ways that no campaign ever could. But it has to feel real; creating conversations people want to join and moments they’ll never forget.
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When Smirnoff needed to inject fresh cultural energy into their 'We Do We' campaign, they appointed global pop sensation Troye Sivan as Chief Vibes Officer – a move that would become the brand's biggest launch in recent history.
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We’re just halfway through January and yet here we are with a brand new creative duo. Introducing Jess Macintyre and Natalie Moores who join us this week as Brand Futures Directors – new roles dedicated to driving forward our innovation agenda.
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From Amsterdam to Warsaw, our latest project with Zalando connects six distinctive European streetwear scenes into one groundbreaking cultural exploration.
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We believe the best conversations – and the most memorable connections – happen when people come together around a table. That’s why we created Smarts Supper, a series of intimate dinners that bring together collaborators who share our passion for creativity, culture, and community.
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Cultural icons as brand personalities? Mike DaRe unpacks Cultural Endurance for Impact at The Marketing Society New York's Changemaker Conference followed by a Q&A with Eleanor Lloyd Malcom of Freemavens.
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Meet the powerhouse duo steering Smarts' ambitious global growth strategy: with over 35 years of combined experience leading campaigns for McDonald's, Nike, Diageo and more, Katie Bannon and Ruth Sutherland are the newest forces behind our rapid rise to become one of the UK's top consumer agencies.
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How can agencies shape culture if their teams don’t represent the people creating it? We know how important it is for everyone to feel included. That’s why we've launched Smarts AllTogether — our DE&I group dedicated to creating a workplace where everyone can bring their whole selves to work.
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Probably. Is it at risk of becoming yet another meaningless buzzword? Not if used in the right way, says Colin Corbridge, Group Head of Creative & Strategy.
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Creator marketing has doubled in size since 2019. Yep, that’s right… doubled.
The industry is now valued globally at a whopping $24 billion as of this year. Each year since experts, marketers and even influencers themselves have questioned whether - and when - this bubble could burst.
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Will Holloway - Creative Director: A question I get asked quite frequently as a Creative leader is whether creativity can be learnt and whether there is such a thing as a ‘creative person’?
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To mark a year since opening our Amsterdam base and to explore the power of Cultural Endurance, Smarts hosted a thought-provoking panel discussion, followed by a summer lunch at one of the city's most popular restaurants.
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