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News & Views

Here you’ll find what we’re into and what we’re up to.
Enjoy the read and thanks for stopping by.

Why creator marketing is showing no signs of slowing down 

Creator marketing has doubled in size since 2019. Yep, that’s right… doubled.   The industry is now valued globally at a whopping $24 billion as of this year. Each year since experts, marketers and even influencers themselves have questioned whether - and when - this bubble could burst. Read more

Creative Curiosity!

Will Holloway - Creative Director: A question I get asked quite frequently as a Creative leader is whether creativity can be learnt and whether there is such a thing as a ‘creative person’? Read more

Making a mark in Amsterdam 

To mark a year since opening our Amsterdam base and to explore the power of Cultural Endurance, Smarts hosted a thought-provoking panel discussion, followed by a summer lunch at one of the city's most popular restaurants. Read more
Sign outside saying "Cannes Lions"

Five timeless takeaways from Cannes Lions

Cannes Lions 2024 felt like a turning point. Not just because of the lively debates and the jaw-dropping creativity on display, but because it feels like the industry is standing at a crossroads. Let’s dive into five takeaways that will drive cultural relevance for years to come. Read more

Smarts named UK top agency

We’re thrilled to have been named the 4th largest consumer agency, 8th largest Public Sector Agency and 30th largest agency in the UK overall by industry bible PR Week. Read more
Rina Sawayama posed wearing a sheer black top.

Rina Sawayama x Zalando

We're pleased to have worked with Zalando on their new campaign with musician and actor Rina Sawayama, Zalando's new Designer Ambassador for 2024. Read more

Smarts in Wonderland

For our Christmas party 2023, we travelled to Wonderland. From a Madhatter serving bubbly ‘tea’ to Alice’s legs hanging out of the ceiling, no detail was spared. The venue, the music, the craic, and (most importantly) the people, made it one magical evening. Read more