News & Views

Helping Booking.com Travel Proud in Amsterdam

Our Travel Proud event for Booking.com showed how the brand is on a mission to make travel more welcoming and accessible for everyone... Read more

26 August 2025

Zalando celebrates IAMISIGO at Copenhagen Fashion Week

From working with 50 global journalists to supporting a runway show, it was a joy to work with Zalando on its Copenhagen Fashion Week presence... Read more

21 August 2025

Smarts takes the reins for Poretti Ireland at Dublin Horse Show

Our latest social and activation work for Poretti Ireland proves the brand is no one tricky pony... Read more

20 August 2025

Smarts is headline news in PR Week’s latest New Business Rankings

Smarts has jumped to third in PR Week's latest New Business rankings, following a string of notable wins... Read more

18 August 2025

Our latest Booking.com campaign is a little slice of purgatory

The unforgettable Catherine Zeta-Jones brings an elegant and eerie Morticia Addams in a campaign our Talent & Partnerships team loved playing a role in... Read more

11 August 2025

Power Dressing in Office Bathrooms – the content creators you should be following right now

From amazing nail artists to clever marketing gurus, our Creator Hub team picks out the content creators currently inspiring them. Read more

6 August 2025

Traitors & Creators help Smarts serve up tasty new Bosch Air Fryer content

Our Talent Partnerships and Creator Hub teams turned to some famous faces for our latest Bosch work. Check it all out here. Read more

5 August 2025

Scoring health wins as England sends fans’ blood pressure soaring

Our latest Asda Pharmacy campaign encouraged 1000s to get their blood pressure checked - and may have saved lives as a result... Read more

31 July 2025

Teeing off a Bushmills x Malbon partnership

As the British Open pitches up at Royal Portrush, we helped Bushmills celebrate via a very cool collaboration with golf lifestyle brand Malbon... Read more

30 July 2025

5 Questions with… Global CEO Pippa Arlow

From meeting Alexander McQueen to bringing Concorde to Belfast, Pippa Arlow takes the hot seat in our new series on career high (and low) lights. Read more

29 July 2025

Ready for This? There’s No Denying Audio Anchors Are Having a Moment Right Now

Our Brand Futures Director Nat Moores looks at how Jet2holidays' persistence with an Audio Anchor gave it an unlikely summer festival hit... Read more

17 July 2025

PR Week’s Creative Pick of the Week is… Lasagna!

What happens when you pay homage to Liam Gallagher with a two-foot lasagna? PR Week accolades! Read more

17 July 2025

Meet me at the Mascot Stage?

After the success of the Creator Stage at last week's MAD//Fest, our Brand Futures Director Nat Moores considers what will be the hottest tickets at next year's ad festival line-up... Read more

10 July 2025

Culture without corridors

Our Internal Comms Director chats to Bite to discuss how internal comms can thrive in a hybrid world. Read more

9 July 2025

Greg Jones talks to PR Week on the need for better client counsel

Agencies need to provide clients with brilliant ideas, but they must also become trusted confidants too, our European CEO Greg Jones writes in PR Week. Read more

7 July 2025

How you can ensure that your culture lives in your leader

Our Internal Communications Director Jo Singleton discusses the impact that leaders have on internal culture - and how businesses can make that work for them... Read more

2 July 2025

Helping a new timepiece spark a new conversation

Media such as Shortlist and T3 and cultural icons like Don Letts joined us for a very special launch of a very special new watch brand... Read more

1 July 2025

How we helped Johnnie Walker open the Vault

Introducing the Johnnie Walker Vault, an exclusive, immersive experience and the dawn of a new era in the art of blending. Read more

30 June 2025

Smarts announces 17 promotions as recognition for recent success

A run of key wins and standout work has allowed us to recognise some of the immense talent here at Smarts... Read more

27 June 2025

Celebrating a sensational Smirnoff Summer

From big global campaign rollouts to Troye Sivan festival appearances, June was a huge month for Smirnoff... Read more

26 June 2025

Discovering the craft of personalisation

It's time for a new frontier in brand experiences. Here's what we learned from a very special Diageo experiment... Read more

25 June 2025

Smarts to help Emerald Park celebrate a decade of thrills

The legendary Cú Chulainn Coaster is ten, and we're delighted to be on board to share the news! Read more

20 June 2025

Get on-demand access to The Secrets to Inside-Out Thinking

Discover fresh ideas for best-in-class internal comms via our latest webinar here! Read more

19 June 2025

Zalando reveals what’s next in the beauty game

Introducing the 2025 Beauty in Brief report, Zalando’s data-driven insight paper looking at 8 core trends changing the face of beauty. Read more

6 June 2025