How can agencies shape culture if their teams don’t represent the people creating it? We know how important it is for everyone to feel included. That’s why we've launched Smarts AllTogether — our DE&I group dedicated to creating a workplace where everyone can bring their whole selves to work.
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Probably. Is it at risk of becoming yet another meaningless buzzword? Not if used in the right way, says Colin Corbridge, Group Head of Creative & Strategy.
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Creator marketing has doubled in size since 2019. Yep, that’s right… doubled.
The industry is now valued globally at a whopping $24 billion as of this year. Each year since experts, marketers and even influencers themselves have questioned whether - and when - this bubble could burst.
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Will Holloway - Creative Director: A question I get asked quite frequently as a Creative leader is whether creativity can be learnt and whether there is such a thing as a ‘creative person’?
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To mark a year since opening our Amsterdam base and to explore the power of Cultural Endurance, Smarts hosted a thought-provoking panel discussion, followed by a summer lunch at one of the city's most popular restaurants.
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