News & Views

We asked our Smarts bookworms to review the titles they got stuck into this summer, so you can add them to (or cross them off) your reading list… Read more

Introducing The Things' Football Adventures, a new earned media campaign from British Gas celebrating the women's game. Read more

Our Creative Partner and Head of Copy discusses the advice and work that inspires her, and the importance of shifting narratives to match a mood... Read more

Our Brand Futures Director Nat Moores joins world record holding freediver Kateryna Sadurska to discuss the rise of a new generation of role models... Read more

Our Creator Director, Laura Smith, reports from the Influencer Marketing Trade Body's exclusive event exploring the now and next of creator marketing. Read more

We've been supporting Diageo on its latest collaboration, with Callum Turner becoming Johnnie Walker Blue Label's new Global Ambassador... Read more

Where do PR professionals find their inspiration? Influence asked our Creative Director, Will Holloway, about where he gets his best ideas... Read more

Nat Moores spoke to leading creative thinkers to understand whether depth needs protecting – and how it can be done if so. Here’s what she learned. Read more

This year's MAD//Fest ushered in a new era for trusted publishers and creators, our Associate Creative Director, Emma McKernan reports. Read more

We're delighted to have been shortlisted in the 'Best use of PR' category at the 2026 Marketing Week Awards... Read more

For her latest column in Little Black Book, Nat Moores explores why stories with greater depth can survive giving away the ending... Read more

MSQ's big Cannes Lions review covered everything from creativity to leadership, earned media to AI. Check out the full review here. Read more

Our cheeky Red Basket idea to help Asda mark Valentine's Day has won Consumer Campaign of the Year at the 2026 CIPR Excellence Awards! Read more

Depth is a Discipline - and the very best brands are resisting being pulled into shallow waters. Our latest research finds out how. Read more

Smarts was honoured to talk at this year's Cannes Lions Festival of Creativity, bringing our thoughts on creative depth to the main stage and beyond... Read more

We'll be bringing Costa Coffee's 'Made with Heart' platform to life after being appointed as its new PR agency... Read more

The Cannes Lions Festival of Creativity kicks off this week - and Smarts will be there speaking at multiple events... Read more

Ahead of taking the stage at the Cannes Lions Festival of Creativity, our Brand Futures Director joins PR Week for their festival podcast preview... Read more

Our ‘Love is in the Aisles’ campaign for Asda has been shortlisted in the awards known as being 'the Oscars for Creators'! Read more

Little Black Book puts Nat Moores in their '5 Minutes With' hot seat to discuss her upcoming talk at Cannes Lions... Read more

From epic shoots with Fifth Harmony to VMA fails with Miley Cyrus, Sheila Hozhabri discusses career highs and lows spent with some of pop culture's finest... Read more

Greg Jones tells Little Black Book why the American artist Jean-Michel Basquiat is his creative hero... Read more

A big Wingstop May has seen us win Bronze at the Media Awards, and expand our remit with the brand to cover integrated PR and media... Read more

Little Black Book asks our Creative Directors Will Holloway & Hugh Thomas to discuss the tricky relationship between football and comms... Read more