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News & Views

Here you’ll find what we’re into and what we’re up to.
Enjoy the read and thanks for stopping by.

International womens day

Actions speak louder…!

Actions speak louder than words. Our co-founder and CEO asks the women of Smarts: What’s the one action that drives real change? Read more
Smarts Queer Stories

Queer Stories: Zander Murray on LGBT+ in Sport

Join us for an inspiring conversation as Zander Murray, the first openly gay footballer in Scotland's senior leagues, discusses his journey of coming out, representation in sports, and working with brands ethically. A must-watch for LGBT+ History Month. Read more
Cultural Indurance

Reimagining internal comms in 2025 to power Cultural Endurance 

There’s nothing more powerful than someone sharing their personal connection to a brand – and even a small group of engaged employees can amplify a message in ways that no campaign ever could. But it has to feel real; creating conversations people want to join and moments they’ll never forget. Read more
Troye Sivan sitting at media table with microphones from news outlets in front.

Chief Vibes Officer*? It’s a Smirnoff thing 

When Smirnoff needed to inject fresh cultural energy into their 'We Do We' campaign, they appointed global pop sensation Troye Sivan as Chief Vibes Officer – a move that would become the brand's biggest launch in recent history. Read more
Jess Macintyre & Natalie Moores

Moves that matter

We’re just halfway through January and yet here we are with a brand new creative duo. Introducing Jess Macintyre and Natalie Moores who join us this week as Brand Futures Directors – new roles dedicated to driving forward our innovation agenda. Read more