News & Views

Smarts' US President Mike DaRe welcomes students from The School of Professional Studies at Columbia University for a very special Smarts session... Read more

Smirnoff x Troye Sivan won a Webby and Wingstop picked up a shortlist in the Media Awards to kick off an exciting start to the industry award season... Read more

Simon Richings, the multi-award winning creative leader, joins Smarts to help lead our creative evolution... Read more

Smarts' Managing Partner is next up in the 5 Questions hot seat, talking Zoom pitches, party igloos and avocados being driven in from Milan... Read more

Life's too short for aimless scrolling. So who are the ACTUAL experts following? Our Creator Hub, Talent and Brand Futures teams share their picks... Read more

Smarts' European CEO, Greg Jones, joins some of the industry's biggest names in The Drum's 10 Questions on Advertising hot seat... Read more

Our wonderful Asda client, Natalie Simpson, speaks to PR Week about the making of a very special viral Valentine's Day campaign... Read more

We’re delighted to have both our Global CEO, Pippa Arlow, and European CEO, Greg Jones, feature in this year's PRWeek Power Book lists... Read more

We helped Wingstop Ireland create buzz ahead of the launch of its first Belfast branch, through an integrated campaign bursting with NI references... Read more

In his 5 Questions, our Creative Director, Will Holloway, discusses team talks, goal posts and when competition winners go AWOL... Read more

Our Creator Hub lead, Jill Boobyer, talks to Retail Gazette about the challenges that brands face with their influencer marketing... Read more

Our Valentine's Day campaign for Asda saw our Creator Hub content go viral and secured brilliant coverage on This Morning and Lorraine... Read more

We've loved working with Eddie 'The Eagle' Edwards to help bring to life British Gas' partnership with Team GB and ParalympicsGB... Read more

Why are some celebrities attracting so many brand deals - and could that be a problem? Little Black Book asked our very own Ben Shaw for his thoughts... Read more

2016 is the year on everyone's lips right now - so as the trend continues on social, PR Week finds out why the year was such a notable one for Smarts... Read more

A new report shows that clients want trusted partners - but are agencies giving them a reason to be one? Greg Jones shares his thoughts with LBB... Read more

Our Media Director recalls unexpected stunts with Elton John, dramatic cheese-based accidents and some early advice that continues to inspire him... Read more

PR Week has revealed the agencies sitting atop its annual New Business Rankings, and Smarts has secured 3rd spot for 2025... Read more

She's done the doom-scrolling so you don't have to - now Nat Moores assesses what the major themes of this year's barrage of Trend Reports mean for you... Read more

Just what lies ahead for comms in 2026? Our European CEO, Greg Jones, joins PR Week's 'Beyond the Noise' podcast to discuss all the key themes... Read more

We're delighted to announce the arrival of Ben Shaw, former Chief Strategy Officer of MullenLowe UK, as our new Group Head of Strategy... Read more

What will the PR industry look like in 2026? PR Week gave Smarts' European CEO, Greg Jones, 26 words exactly to offer his predictions... Read more

The final pick in our 2025 Make a Mark in 2025se Read more

Richard E. Grant proved in 2025 that viral fame doesn't just belong to Gen Z - and that earns him a place in Jess MacIntyre's Make a Mark list... Read more