News & Views

MSQ's big Cannes Lions review covered everything from creativity to leadership, earned media to AI. Check out the full review here. Read more

Our cheeky Red Basket idea to help Asda mark Valentine's Day has won Consumer Campaign of the Year at the 2026 CIPR Excellence Awards! Read more

Depth is a Discipline - and the very best brands are resisting being pulled into shallow waters. Our latest research finds out how. Read more

Smarts was honoured to talk at this year's Cannes Lions Festival of Creativity, bringing our thoughts on creative depth to the main stage and beyond... Read more

We'll be bringing Costa Coffee's 'Made with Heart' platform to life after being appointed as its new PR agency... Read more

The Cannes Lions Festival of Creativity kicks off this week - and Smarts will be there speaking at multiple events... Read more

Ahead of taking the stage at the Cannes Lions Festival of Creativity, our Brand Futures Director joins PR Week for their festival podcast preview... Read more

Our ‘Love is in the Aisles’ campaign for Asda has been shortlisted in the awards known as being 'the Oscars for Creators'! Read more

Little Black Book puts Nat Moores in their '5 Minutes With' hot seat to discuss her upcoming talk at Cannes Lions... Read more

From epic shoots with Fifth Harmony to VMA fails with Miley Cyrus, Sheila Hozhabri discusses career highs and lows spent with some of pop culture's finest... Read more

Greg Jones tells Little Black Book why the American artist Jean-Michel Basquiat is his creative hero... Read more

A big Wingstop May has seen us win Bronze at the Media Awards, and expand our remit with the brand to cover integrated PR and media... Read more

Little Black Book asks our Creative Directors Will Holloway & Hugh Thomas to discuss the tricky relationship between football and comms... Read more

Our Communications Executive, Yasir Guerziz, reports from London's Uncensored CMOs conference, discussing career arcs, LinkedIn criticism and creator partnership strategies... Read more

From contingency planning to a reminder that not all edges need sanding down, our Growth Director, Katie Bannon, shares her insights from a career in comms... Read more

We're delighted to reveal that Smarts will be exploring new creative depths live on stage at the Cannes Lions 2026 Festival of Creativity... Read more

Smarts' US President Mike DaRe welcomes students from The School of Professional Studies at Columbia University for a very special Smarts session... Read more

Smirnoff x Troye Sivan won a Webby and Wingstop picked up a shortlist in the Media Awards to kick off an exciting start to the industry award season... Read more

Simon Richings, the multi-award winning creative leader, joins Smarts to help lead our creative evolution... Read more

Smarts' Managing Partner is next up in the 5 Questions hot seat, talking Zoom pitches, party igloos and avocados being driven in from Milan... Read more

Life's too short for aimless scrolling. So who are the ACTUAL experts following? Our Creator Hub, Talent and Brand Futures teams share their picks... Read more

Smarts' European CEO, Greg Jones, joins some of the industry's biggest names in The Drum's 10 Questions on Advertising hot seat... Read more

Our wonderful Asda client, Natalie Simpson, speaks to PR Week about the making of a very special viral Valentine's Day campaign... Read more

We’re delighted to have both our Global CEO, Pippa Arlow, and European CEO, Greg Jones, feature in this year's PRWeek Power Book lists... Read more