News & Views

Building your brand in culture: four reasons to start from the inside…

This battle for cultural relevance is not just about being noticed— it’s about building a sustained, consistent, and confident connection with what matters to people, culture, and the outside world. We call this Cultural Endurance. Read more

25 June 2024

Five timeless takeaways from Cannes Lions

Cannes Lions 2024 felt like a turning point. Not just because of the lively debates and the jaw-dropping creativity on display, but because it feels like the industry is standing at a crossroads. Let’s dive into five takeaways that will drive cultural relevance for years to come. Read more

24 June 2024

Trends can change – “Don’t jump too quickly” – Alexandra Shulman

Smarts opened the doors to its London office to welcome Alexandra Shulman, former Editor-in-Chief of British Vogue, and Dean George, Founder and Creative Director of Gauchoworld for an open discussion on how brands can build ‘cultural endurance’.  Read more

12 June 2024

Smarts named UK top agency

We’re thrilled to have been named the 4th largest consumer agency, 8th largest Public Sector Agency and 30th largest agency in the UK overall by industry bible PR Week. Read more

9 May 2024

Every Dog Has Its Day – and this one was Mop’s

We joined TV presenter Helen Skelton in Battersea Park with our 3m high mega-mutt, to help Bosch show that it's easy to spend more time playing with our pets than cleaning up after them. Read more

22 April 2024

Should brands do more to lean on the power of cultural connection to drive the circular economy forward faster?

Consumer demand for sustainability is growing, but there is still a way to go before the circular economy goes mainstream. Read more

4 April 2024

The transformative power of top-tier talent

Discover the magic behind Booking.com's star-studded Super Bowl campaigns. From Melissa McCarthy to Tina Fey, find out how celebrity power can transform travel into a cultural conversation. Read more

26 February 2024

Celebrating an American whisky pioneer

In celebration of Balcones Distilling’s 15th Anniversary, our US team helped launch its newest American Single Malt whisky: Cataleja. Read more

22 February 2024

Partnering with Creative Access to diversify creativity

Cultural connectivity means bringing together a diverse range of views – part of which is opening up more routes to help those from underrepresented backgrounds enter the creative sector. Read more

15 February 2024

Welcoming the Year of the Wood Dragon

We were lucky enough to celebrate the year of the Wood Dragon with a traditional lion dance at our MSQ London office! Read more

13 February 2024

A winning start to 2024

It's always great to see our work honoured with an award — Diageo’s Annual Supplier Awards is the latest. Read more

9 February 2024

Rina Sawayama x Zalando

We're pleased to have worked with Zalando on their new campaign with musician and actor Rina Sawayama, Zalando's new Designer Ambassador for 2024. Read more

23 January 2024

Smarts in Wonderland

For our Christmas party 2023, we travelled to Wonderland. From a Madhatter serving bubbly ‘tea’ to Alice’s legs hanging out of the ceiling, no detail was spared. The venue, the music, the craic, and (most importantly) the people, made it one magical evening. Read more

18 December 2023

Johnnie Walker Umami Launch

As part of our ongoing work with Johnnie Walker, we recently helped launch its limited-edition Blue Label Elusive Umami. Read more

27 October 2023