How can retailers ensure their influencer marketing remains authentic? It’s a big topic that’s only getting bigger, as more and more retailers look to innovate and engage with their customers.
As a key voice in the retail industry, Retail Gazette explored the subject in more detail last week, and when they turned to experts for advice, they turned to our Creator Hub lead, Jill Boobyer.
In the wide-ranging piece, Jill discussed, amongst other things, the way to bring co-creation into every stage of the influencer marketing process, the rise in TikTok shop, and the importance in identifying influencers who align with a brand’s values, as well as its customer base.
Read all of Jill’s thoughts and the article in full here.