Tommy Hilfiger has joined Cadillac Formula 1 Team as Official Apparel Partner, signalling a bold new era for American motorsport.

With over three decades of experience in Formula 1, Tommy Hilfiger has written the playbook on how fashion shows up on the grid.

So you can imagine our excitement when we asked to help bring the news of the Tommy Hilfiger x Cadillac Formula Team partnership to life.

From ideation to execution, we helped shape the launch of this bold new chapter – setting the tone and energy for Tommy Hilfiger’s newest partnership in the world of F1. The result? A fast-paced, visually striking piece to reveal the partnership in style…