It’s been more great awards news for our Asda ‘Love is in the Aisles’ Red Baskets campaign over the past week, with more nominations and more silverware!
Our campaign, which saw special red baskets placed in Asda stores to help shy singles indicate that they’re ready to chat, picked up a Silver at last week’s UK Social Media Awards, in the ‘Best Audience Engagement Campaign’ category.
The judges said about our work:
“Built around a clever creative concept, this campaign demonstrated how a strong audience insight can deliver meaningful engagement. The judges recognised its effective execution, impressive results and the significant impact achieved on a modest budget.”
In addition to our win, we also found out last week that ‘Love is in the Aisles’ has been shortlisted not once, not twice, but three times at The Drum PR Awards! We’re up for Best Influencer & Celebrity Collaboration, PR: Retail & Consumer Products and PR: Small Budget, Big Impact.
Keep your fingers crossed for Thursday 3rd December when we find out if any have taken home top prize!