We’ve loved working with Wingstop on the launch of Flavour Club, its new loyalty programme rewarding fans with free food, exclusive drops and experiences.
To mark the launch, we’ve worked with with rapper, producer and Wingstop OG, AJ Tracey, to lead a nationwide search for Flavour Club’s Founding Member.
The hunt asks UK’s biggest Wingstop fans to prove their credentials for the chance to become Founding Member, a status they’ll hold for life. Whether it’s the order they never switch up or their wildest Wingstop story, fans just need to post a video on TikTok or Instagram, tagging @WingstopUK and #WingstopFlavourClub. The bolder and more original, the better.
AJ will personally choose the winner, who will receive £5,000 to back their passion; open the doors to Flavour Club at House Party Soho on 05 November; and take over their local Wingstop for an exclusive party with up to 50 friends.
Members of Flavour Club earn a stamp every time they spend £12 or more in a Wingstop restaurant or on Deliveroo with a linked account. Four stamps unlock a free side, another four a free main, and members get six free churros in their birthday month.
But Flavour Club goes beyond the next order – active members can also enter to win monthly drops, prize draws for exclusive experiences, and new joiners are automatically entered into a draw in their joining month to win a food drop for up to 50 people.
The launch has already achieved some great coverage in culture titles like Verge Magazine, nationals such as the Express and Daily Star, and hundreds of regional titles too.
Find out more and join Flavour Club online here.