With the Cannes Lions Festival of Creativity just around the corner, PR Week’s latest ‘Beyond the Noise’ podcast was a ‘Cannes Lions special’, previewing the world’s biggest creative showcase by speaking to some of the PR agencies involved.
That included Nat Moores, who’s speaking on stage as part of the main Cannes Lions programme around the importance of creative depth.
Nat joined Edelman’s international chief creative officer, international, Kate Stanners, and Burson’s chief strategy officer, Eleanor Sullivan, on the podcast, to discuss the types of campaigns she hopes will earn recognition by the judges this year, how agencies and brands should approach Cannes, and whether the lines between PR and advertising have increasingly blurred.
Stay tuned for more news and insights from the festival as Smarts reports from Cannes, but in the meantime, you can check out Nat on the PR Week podcast on Spotify, Apple Podcasts or wherever you get your podcasts.