We’re delighted to reveal that our ‘Love is in the Aisles’ campaign for Asda has been shortlisted in the ITV bCreator Awards 2026!
Supported by Canon, TikTok and ITV, the ITV bCreator awards is known as ‘the Oscars for Creators’, celebrating the best creators, agencies and creator brand campaigns in the UK.
Our Asda work has been shortlisted for ‘Creator Marketing Campaign of the Year’, recognising the very best use of creators in brand campaigns.
Love is in the Aisles saw us work with the brilliant creator Sophie Jones, whose can-do, effortlessly funny approach made an immediate connection with our audience.
Known for embracing whatever the day throws at her, Sophie made the idea of potentially meeting someone in Asda on Valentine’s Day feel genuinely authentic.
And it certainly worked – Sophie’s single Instagram Reel generated 4 million+ organice views in the first 48 hours, and earned a whopping 130 pieces of media coverage!
We call that a win. And we hope you agree – if so, you can help us compete for overall ITV bCreator Awards glory by voting for the campaign here!