Could love be waiting in the aisles? We’ve been helping singles turn their weekly shop into a meet-cute through a new Valentine’s Day campaign for Asda.
With research showing that 87% of Brits say it’s better to meet in real life than on a dating app, and 64% admitting they already have their eye on someone at their local supermarket, we’ve worked with the lovely team at Asda to introduce special red baskets into select stores on Valentine’s Day to help singles signal they are open to chat.
The baskets will appear in Leicester, Liverpool, and Glasgow, where the research revealed people are most actively looking for love.
And it’s fair to say love is in the air for the campaign. In 48 hours, our red baskets have already achieved over 100 pieces of coverage, featuring in national and regional titles such as The Sun, Metro, Express, Mirror and Daily Record, plus consumer titles like OK! and Trend Hunter. We also achieved an incredible 40+ broadcast hits, including segments on This Morning and Lorraine.
Meanwhile, our Creator Hub partnered with the perfect content creator in Sophie Jones, who armed herself with a red basket and went to find a husband in Asda. The single post alone generated 4 million organic impressions and over 230k engagements in the first two days, with an additional 170k organic shares via Instagram!
A spokesperson for Asda said: “We know people are craving real-life connections, but we also know our customers are busy and don’t always have the time to put themselves out there. That’s why we’re turning the weekly shop into the ultimate meet-cute. These red baskets are a fun, light-hearted way to help people connect while they’re already doing their everyday shop – a simple, playful nudge to start a chat and maybe even spark a little romance.”
