With the PR industry in such flux and clients calling more pitches than normal, PR Week turned to our European Chief Executive, Greg Jones, to find out why.
In an article published by the industry bible last week, Greg discusses the importance of agencies becoming trusted confidants, helping clients form closer relationships with their CEO, providing counsel born from experience, and coming to clients with proactive ideas too:
“Brilliant ideas still sit at the heart of why we all love this industry. Agencies are still judged on their output and the very best offer brilliant creative thinking, sharp social ideas, and create meaningful connections with consumers through culture.
“But that’s not the only reason a brand hires an agency. And agencies need to get better at becoming trusted confidants, providing clients with relevant ammunition to thrive in conversations with their stakeholders. To help them feel empowered enough to not jump on a trend if it’s not right for them. To identify ways to free up the purse strings so together we can produce more impactful work.”
Read the full article on PR Week here.