Each week, industry bible PR Week asks a leader PR expert to select people, brands and organisations that have seen their reputations either enhanced or lessened over the previous seven days.
And this week, they turned to our European CEO, Greg Jones, to share his take.
With Rachel Reeves and the budget dominating last week, Greg decided to take a very different approach – partly because you’ve already read more than enough analysis on the budget by now, but also, when it comes to the state of brand communications today, there’s an awful lot we can learn from the successes and failures of those not in Parliament right now too.
From a dancing conservationist to an Angry Ginge to an even angrier set of cricket fans, read the whole article here.