We loved working on ‘Love is in the Aisles’, our Valentine’s Day campaign for Asda that went viral last month.
And to mark its success, industry bible PR Week asked Natalie Simpson, Head of Consumer PR at Asda, to reveal the secrets behind the work.
From selecting the right creator to the surprisingly tough task of manufacturing enough red baskets, Natalie explains all – and you can check out the piece here.
We’re incredibly proud of a campaign that truly took on a life of its own… and proved that love really can be waiting in unexpected places.