Get ready to rethink your routine.
We’ve been delighted to work with Zalando and their specialist culture team to find out what emerging trends are seriously changing the face of beauty this summer and beyond.
And to showcase that thinking, we’ve helped devise and develop the 2025 Beauty in Brief report.
A mixture of data-driven insights, deep cultural research and wisdom from Zalando’s in-house experts, the report reveals eight core emerging trends, including Nervous System Regulation, Lazy Routines, Sweat-Compatible Systems for Menopause, and a fresh take on 90s Minimalism.
From chill skincare routines and biohacking vibes to real-life functionality and those nostalgic feels, beauty is moving fast, and we’re excited to see the 2025 Beauty in Brief report help Zalando and its customers to lead the charge.
Read more and download the report here.
