Well 2025 was… a lot, wasn’t it!?

From nonsensical catchphrases to *that* kiss cam moment, to Labubus and Jet2 Holidays, the last twelve months spawned a tornado of memes and cultural moments for the ages.

Will we ever make sense of them? Who knows. But we can celebrate them. And to mark the end of one chaotic year, we at Smarts have created the ultimate 2025 personality quiz, exploring which cultural moment from the year sums you up best. 

Did you sip on a Jalapeño Sauvignon Blanc? Munch on a bar of Dubai chocolate? Wake up at 5am to dunk your face in a lovely iced bowl of mineral water? 

Because what’s Christmas without a quiz? And can we get through a whole year of thought leadership without uttering the phrase ‘six-seven’? Turns out, no, we cannot…

Which cultural moment from 2025 are you? Take the quiz here.