We are delighted to announce that we’ve been appointed by Vinted, Europe’s leading second-hand marketplace, to support with activity for its new campaign, ‘New Eras Again’.”
‘New Eras Again’ celebrates the idea that life is full of new eras, and Vinted is there to help people find what they need for every stage – not only in fashion, but across categories like electronics, books, home, and collectables.
We’ll be extending the campaign across PR and social channels by introducing ‘Vinted Curators’: a selection of ambassadors who are experts in categories beyond fashion, sharing personal stories, tips and inspiration on how second-hand items enriches their passions.
The Vinted Curators activity will run in multiple Vinted markets in the UK and across Europe throughout fall.
Maja Volt, Client Partner at Smarts, said: “We’re excited to be working with Vinted on this campaign. Vinted Curators is all about showing how second-hand can play a role in every stage of life, and through this ambassador programme we’ll be able to share that story in a really engaging way – bringing categories beyond fashion into the spotlight across Europe.”