The Secrets to Inside-Out Thinking: Meet the Speakers | Smarts

There’s less than a week to go before we discuss the Secrets to Inside-Out Thinking at our exclusive webinar.

Offering clear, actionable tips for those working in internal communications, our experts will delve into the details to consider how businesses can show up authentically to their people and ensure their brand stands the test of time.

So how can you level-up your internal comms strategy?

What role does it play in your broader marketing mix?

And what steps do you need to take to ensure your people become your superpower?

Join us at 09:30-10:30am (BST) on Wednesday 11^th June for takes from our panel – a fantastic mix of brilliant industry leaders. Find out a little more about them all below.

Jo Singleton, Internal Communications Director, Smarts

A former journalist, Jo joined Diageo in 2010 and spent more than 13 years at the business, with the last 7 as Global Senior Internal Communications Manager, Corporate Relations. She joined Smarts, the Global Creative and PR agency, in May 2023 to launch Ingage, its specialist internal comms practice.

Shoshannah Richards, Principle Internal Comms, Zalando

Shosh builds culture and creates strategic clarity through Internal Communications at Zalando SE, one of Europe’s largest fashion & lifestyle e-commerce businesses. She specialises in getting executives to articulate their story, aligning multiple functions to form a consistent narrative and keeping comms simple and human.

Pardeep Duggal, Marketing Director, BUPA Global

Pardeep leads Propositions, Marketing Engagement, Brand and Digital for Bupa Global, with a particular interest in Stakeholder Management and Change Management. And experienced marketing leader, Pardeep has also led digital and comms teams for the likes of Aetna (a CVS Health Company), E.ON and Lowell.

Kate Blakeley, Consultant, Smarts Ingage, Co-Founder, Click Communicate

A corporate relations leader who partners with organisations to build deep connections and help them earn trust with their most important audiences, Kate has worked with the likes of Guinness, GSK and Hovis, as well as holding key roles at Diageo, including Global Employee Engagement Director.