Across Smarts, we have teams of very talented people who can get caught buried in TikTok content and legitimately call it their job. These people know content. They know content creators.
So, while the rest of us spend far too much time scrolling aimlessly until we stumble upon something we like, who are the ACTUAL experts following? Our Creator Hub, Talent and Brand Futures teams helped LBBonline – Little Black Book pick out the content creators currently making a mark – both from a personal and professional perspective – right now.
From a British para-athlete to a Paris-based visual storyteller (the amazing @pinoemie, pictured above), a creative strategist to a friesian cow (yes, really), our experts have picked something for everyone – maybe even a future brand partner…