Zalando, one of Europe’s leading online platforms, has signed a five-year partnership with DFB to become a main partner of the German Men’s, Women’s, and Youth national teams.
And as their PR and culture partner, we were on hand to support across global comms for the announcement.
The news was revealed with a dedicated campaign featuring Men’s national team players, designed to highlight the history of style in German football and inspire fans to find confidence in their personal style both on and off the pitch.
The partnership will connect Zalando more deeply with football culture and its enthusiasts in Germany and beyond, marking a key milestone in the Zalando’s strategy to further expand as a lifestyle destination.
With over 8 million memberships, DFB is the largest national sports association in the world – and with Zalando granted a wide-range of exclusive marketing and activation rights, we can’t wait to see what’s to come!