The PR industry is heading for a major shake-up in 2026. Amongst mergers, repositions and resets, PR Week have been looking at what it means for the agencies leading the way and the clients they work with.
Our European CEO, Greg Jones, has a few ideas. And there’s one major shift in particular that he believes agencies need to make, in order to provide clients with the growth they deserve.
It means, Greg writes in his latest PR Week column, getting better at speaking the language of the CMO. Adopting a stronger growth mindset, working harder to understand wider business challenges and be able to take a broader, more strategic view.
Read more analysis from Greg in the PR Week piece here, including why a growth mindset needs to be adopted without losing sight of the sense of fun that makes the industry special, and why you then need a clear methodology to be able to deliver growth, not just talk about it.