We’re so excited to have won a multi-agency competitive pitch to deliver PR and Influencer support for new premium watch brand, Split Watches.

Founded by Ed Margulies, a third-generation watchmaker, Split breaks from the heritage and tradition that most watch brands cling to. Instead Split is for those who crave something more expressive than excessive. Who want a modern watch, made with modern materials, for the modern world.

Having led UK distribution for some of the world’s most prestigious watch brands, such as Hublot, Richard Mille and Audemars Piguet, Ed is releasing Split’s first collection in the UK this month, with plans for further limited edition collections being made available throughout the year.

For every chronograph sold, Split Watches will donate 1 hour of therapy for a youngster experiencing trauma, thanks to a partnership with the Anna Freud Foundation.

We’ll be managing Split’s launch moments across the UK market, helping Split fulfil its mission of shifting perceptions within the premium watch industry.

Our European CEO, Greg Jones, says: “We’re so excited to be working with Split Watches. When the team came to us with its vision, we knew we were the perfect agency to not just launch the brand but fully embed it into culture. With its fresh outlook, Split Watches is going to shake up the watch industry, and we can’t wait to support them on this journey.”

Of the partnership, Ed Margulies, Founder, Split Watches, says: “We were blown away by how quickly the team understood what we want to achieve as a new brand in the market. The blend of expertise across the agency made it an easy choice for us – we loved their passion, creative-thinking and instinctive understanding of our mission.”