It’s time to saddle up for our latest piece of work. The Dublin Horse Show is a huge fixture in the equestrian calendar, drawing 120,000 visitors through the gates every year.
And as key sponsors, Poretti Ireland, the new premium lager, wanted to showcase its presence at the event – in particular its prestigious Poretti Best Dressed Competition – in the most impactful way possible.
Working closely with the Diageo Ireland team, we were brought on board to secure a brilliant fashion judge to assess over 450 competitors for the Best Dressed competition – someone with a strong online following and great event presence. We were delighted to contract Irish designer Aoife McNamara as head judge, who brought not only style and elegance to proceedings but showcased content from the day to her 39.7k followers.
We also invited six specialist fashion creators to the Dublin Horse Show, onboarding them and seeing numerous reels and content go live showcasing all the glamour of the event, from the likes of @nkemglobalstyles, @styledoc, @kwanelenomoyi and @lawsonmpame.
And we then managed the activation on site, turning heads (and manes) with Poretti’s event presence.
As Poretti’s popularity in Ireland moves from a trot to a canter, our work goes to show that the brand truly is no one trick pony.