We’re delighted to announce that Smarts is speaking at the Cannes Lions International Festival of Creativity 2026.
On Wednesday 24 June, our Brand Futures Director, Nat Moores, will take to Les Palais des Festivals stage with a very special guest, the incredible World Record Freediver Kateryna Sadurska, for a unique interactive masterclass on unlocking new creative depths.
We live in an era of speed. But speed brings shortcuts – the temptation to accept the first answer, to stay in shallow waters instead of diving for something truly new.
What are we sacrificing for faster outcomes?
Depth in freediving and creativity demands the same things: focus, discipline, staying calm under mounting pressure.
Nat and Kateryna will share what it takes to embrace the effort, practise techniques to create calm in chaos and uncover what freediving can teach marketers about unlocking new depths in their own creative process.
We’ll be sharing accompanying research and analysis from the very best brands, marketers and creative visionaries along the way, so stay tuned to our social channels and sign up to our newsletter to find out more.
It’s a huge honour to be asked – the first time in Smarts’ history we’ll be hitting the main programme, in fact – so we can’t wait for June. See you on La Croisette!