With last year in the rear view mirror and 2026 in full swing, PR Week took one last look back at 2025 this week by revealing which agencies sat atop its prestigious 2025 New Business Rankings.

These rankings cover the full calendar year and assess which agencies have performed best against their peers when it comes to attracting new clients – broken down into ‘number of total wins’ and ‘notable wins’, which PR Week defines as brands and retainers that stand out from the rest.

And after a year where we welcomed some incredible new brands to the Smarts fold, we are delighted to have been given a podium spot in the table.

Finishing 3^rd overall in a table that considers every PR agency in the UK is a fantastic achievement – and we’ve been so proud to welcome the likes of People’s Postcode Lottery, Asda, The LEGO Group, Vinted and Wingstop to the fold. We can’t wait to see what’s next…