Belfast has waited long enough! The first Wingstop branch is launching in Belfast next week, and we helped get the conversation started with a full 360 campaign – culture, comms, social and paid activity – in collaboration with the Wingstop Ireland team this week.
At the heart of the campaign sits a hero film, full of cheeky Northern Ireland references…
The work has exploded on socials, generating thousands of likes across TikTok and Instagram. And if you fancy taking a sneak peek behind-the-scenes, then Smarts’ own Instagram has you covered there too…
Watch this space for more content as the buzz builds… and join the queue for the official opening at 11am on Monday 9th March – first 100 customers get free Wingstop!