The New York Times’ latest campaign sees champion quarterback Eli Manning face his biggest dilemma yet: choosing who makes it into his New York Times Family Subscription.
The subscription allows up to four members individual access to the full suite of New York Times products, so what better way to showcase this than with one of America’s best-loved families?
And as you can imagine, the results are hilarious. Being the subscription holder, Eli faces the full charm offensive from the rest of the family – his mother Olivia provides Crossword tips, his father Archie bonds over The Athletic’s new Football Playoff Simulator, whilst eldest brother Cooper discusses Thanksgiving recipes. Oh, and Eli’s former teammate, Shaun O’Hara, also makes a cameo, because sometimes our friends are our family…
Working in collaboration with our brilliant group buddies at MSQ Sport + Entertainment, our Talent & Partnership team handled talent casting, advised on the final selection of talent, and managed the negotiation and contracting process.
We also took care of pre-production talent logistics and on-set management, as well as facilitating approvals and scheduling press interviews with the whole family.
Check out Eli’s post below – and here you can find the latest from his ‘preferred brother’ Cooper!