Each year the PRWeek Power Book is an essential guide to the most influential individuals working in UK communications, and we’re delighted to have both our Global CEO, Pippa Arlow, and European CEO, Greg Jones, feature.

Based in our Belfast HQ, Pippa was named the most influential person in the comms industry based outside of London – a huge honour.

Meanwhile, Greg joined Pippa to be jointly placed 12^th in PR Week’s ‘Top 20 most influential people leading consumer agencies’, an accolade achieved thanks to Smarts finishing third in PR Week’s New Business rankings and ‘making significant new hires’.

You can read Pippa’s own individual Power Book answers – featuring everyone from Taylor Swift to Evie and Mummy Pig – here.

And read Greg’s Power Book answers – including his ambitions for 2026 and the person who inspires him – here.