Each week, industry bible PR Week asks an industry leader to select their Creative Picks and Misses from the previous seven days, and this week, our ‘Digsy’s Dinner Deal’ campaign for new client Asda was selected as one of the Picks!
A two-foot lasagna sculpted in the likeness of Liam Gallagher – paying homage to the band’s song Digsy’s Dinner, which namechecks the dish – had already generated huge amounts of press coverage for Asda and its ‘Digsy’s Dinner Deal’, and was even shared by the Oasis frontman himself on TikTok.
Check out the Asda Creative Pick in PR Week here.