There was a stat at MAD//Fest last month stating that an average Instagram user scrolls the equivalent of 4 Mount Everests on their phone every year.

If that’s the case, our Creator Hub team are probably reaching the summit on a weekly basis.

So who better to turn to for advice on the best content creators and influencers to follow than our perennially online experts?

Whether you’re looking for marketing and social inspiration in the form of ColdestJoel, cultural dynamos such as batt.maillie and skylarmarshai, amazing nail artists like basecoatstories or just your typical power dressing in office bathrooms content from KatfromFinance, our team has you covered.

Check out the reasons for their picks below – and follow us on Instagram, TikTok and LinkedIn for even more Creator Hub-generated content going forward.