A new series on industry bible PR Week takes a look at the highs, lows and everything in between of launching a PR agency.
And, as someone who’s been there, done it and grown one of PR Week’s Top 5 Consumer agencies, our founder and Global CEO Pippa Arlow is among the panel of experts they’ve spoken to.
The first part of the series went live this week, looking at how to launch and what’s a priority in the early stages.
You can read the full article using the link below, but we love Pippa’s concluding advice: “You might be doing it to prove a point, because you’re unhappy in your current job, or because you want a better life for your children. Let the ‘why’ lead the way to the ‘how’.”
Read more from Pippa and other experts here.