Hello People’s Postcode Lottery! We’re honoured to be appointed as the charity lottery operator’s PR, Social and Influencer retained business, following a competitive pitch process managed by the AAR.
We’ll now be responsible for handling a number of briefs to help make People’s Postcode Lottery the country’s most loved lottery brand, collaborating closely with its in-house team in Edinburgh to deliver activity across earned, social and influencer.
People’s Postcode Lottery has done amazing work since it launched in 2005 – its players have now raised more than £1.5 billion for thousands of charities and good causes, whilst prizes worth a total of £280 million were won by players across Britain last year.
Greg Jones, the European Chief Executive of Smarts, says: “We’re delighted to be selected as People’s Postcode Lottery’s PR agency. It’s a brilliant business with a powerful purpose and is transforming lives and communities across Great Britain. The People’s Postcode Lottery team’s vision and energy align perfectly to ours and the opportunity to create bold, standout creative campaigns is truly exciting.”
David Miller, the People’s Postcode Lottery’s Director of Communications for the UK and North America, says: “From the first stage of the process it was clear Smarts had the passion, drive and understanding to get under the skin of our business. Our mission is to maximise the long-term funding available to charities and we know Smarts will help us do exactly that. We have an incredibly busy marketing calendar ahead and can’t wait to bring the team into the fold to activate some truly exceptional work for 2025 and beyond.”
Andrew Bloch, Lead Consultant for PR, Social, Content and Influencer at AAR says: “People’s Postcode Lottery is one of the UK’s most exciting and ambitious brands, so it was important to design a bespoke process that would help them find the right agency to match their ambitions. In Smarts, they have found a fantastic partner and I’m looking forward to seeing what they create together.”