As the industry starts to reflect on the 2026 Cannes Lions properly – beyond the first-day-back LinkedIn posts and tagging friends in pictures of beach parties and branded yachts – our parent company, MSQ, brought together a true group view of LIONS learnings, covering all the key topics and bases from the festival.
Because in reality, Cannes Lions is many different festivals in one – whether you’re in the Palais listening to talks, immersing yourself in the work that’s winning awards, exploring the beach activations or heading to panels on the fringe, you can do Cannes your own way and experience a very different week to someone else’s.
So MSQ asked attendees from across the group for their thoughts – covering AI, business transformation, creativity, earned media, leadership and more. Check out the full review – with contributions from our very own Leanne Scott, Kerri Young and Natalie Moores – here.