Earlier this week, a report by the European Association of Communications Agencies in CMO expectations revealed that clients overwhelmingly believe that their agencies can and should be trusted partners. But the same report also stated that any potential for this “is being constantly undermined by clients holding pitches and changing partners”.
So what’s going on? That’s what our European CEO, Greg Jones, is here to solve. In his latest column for Little Black Book, he looks at the broadening skillsets, methodologies and the ways agencies need to demonstrate how they’re adding values to client relationships.