Every Friday, The Drum challenges the very best within the advertising, marketing, PR and comms industry to share bitesize words of wisdom, key learnings and fun anecdotes from their career.
The likes of the BBC’s Director of Marketing, Paul Davies, WACL’s President, Claire Sadler, AAR partner, Andrew Bloch and Diageo’s Patricia Borges have all faced the 10 questions in recent weeks – that’s 5 regular questions everyone answers, and 5 questions bespoke to them. All put to them by our very own Group Marketing Director, Matt Williams.
This week in the hot seat was someone even closer to home, Smarts’ European CEO, Greg Jones. Greg discussed the secrets to a successful pitch, PR’s PR problem, and why Dennis Bergkamp, Thierry Henry and Tony Adams form part of his dream LEGO set.
Grab a cuppa and give Greg’s 10 Questions on Advertising answers a read here.